BM Newswire is a digital marketing agency specializing in services such as SEO, guest posting, content writing, link building, and press release distribution. Their mission is to help businesses improve their online visibility and achieve their marketing goals. The client sought to establish a professional website to showcase their services and attract potential clients.
• Content for the Service Page, Press Release Distribution Page, and Pricing Page.
• Specific requirements, including a Pricing Section on the homepage and a simple yet attractive design.
• Brand color palette and logo for consistent branding.
• Design & Structure of the entire website, including layout and content for pages not provided by the client.
• Graphics & Banners to align with the brand identity.
• A fully SEO-based content strategy, including keyword-optimized text.
• A detailed FAQ section, structured to enhance user understanding.
• A user-friendly and responsive interface, ensuring accessibility across all devices.
• Clear call-to-action (CTA) elements to drive engagement and conversions.
1. Brand Identity: Ensuring the website aligns with BM Newswire’s brand identity while remaining visually appealing.
2. User Engagement: Implementing an intuitive structure that encourages visitors to explore services and take action.
3. Graphic Management: Designing high-quality graphics and banners while maintaining brand consistency.
4. Logo: We faced many issues for logo approval.
1. Website Development & Design
• Developed a fully animated website within a brand color to enhance visual appeal.
• Used vector images to make the website more engaging and modern.
• Created a custom logo and banners to align with the brand’s identity.
2. User Experience (UX) Optimization
• Designed an intuitive navigation system, making it easy for users to access key services.
• Structured the homepage to include a Pricing Section, ensuring transparency in service costs.
• Implemented SEO-based content writing to enhance online visibility.
3. Content Strategy & FAQs
• Worked with a professional content writer to create high-quality, SEO-friendly content.
• Developed a detailed FAQ section, improving the website’s credibility and helping users understand the services.
After the initial delivery, the client reviewed the website and requested a few modifications:
• While they appreciated the overall design, they preferred a non-animated website with static images instead of vector graphics.
• They also requested further optimization of the Pricing Section to better align with their new requirements.
• Removed animations and replaced vector images with simpler, static visuals.
• Refined the Pricing Section, making it more user-friendly and aligned with updated client expectations.
The project led to several positive outcomes:
• Professional Online Presence: The website effectively represents BM Newswire’s brand and services.
• Improved User Engagement: The optimized navigation and clear CTAs increased visitor interaction.
• Enhanced Credibility: Testimonials, performance metrics, and an FAQ section strengthened trust.
• Higher Conversions: The improved layout and pricing transparency led to increased inquiries and client engagement.
This project underscored the importance of:
• Customizing designs to match client preferences, ensuring satisfaction and usability.
• Balancing aesthetics and functionality, making the site visually appealing while maintaining usability.
• Effective service presentation, ensuring that offerings are clear and engaging.
BM Newswire now has a highly functional, SEO-friendly website that helps drive business growth and client conversions.
