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Case Study

STEEL HORN CRANE

Client Overview

Steel Horn Crane is a company specializing in industrial lifting solutions. After a successful collaboration on a previous project, the client, Emily, was impressed with our work and reached out again via Fiverr. This time, she needed assistance in migrating her website from Squarespace to WordPress, as Squarespace lacked the flexibility to accommodate her specific requirements.

Project Scope & Objectives

Client Requirements:

• Migrate the existing 4-page website from Squarespace to WordPress while maintaining the original content and design structure.
• Ensure the new website is fully responsive and optimized for better performance and SEO.
• Improve the user experience (UX) and site speed compared to the previous platform.
• Maintain all existing functionalities and layout while utilizing WordPress’s advanced customization capabilities.

Challenges Faced:

1. Website Migration Complexity – Transferring a website from Squarespace to WordPress while preserving its structure and ensuring no data loss.
2. New Platform Setup – Adapting the same design and functionality within the WordPress framework while leveraging its flexibility and scalability.
3. Time Constraint – The client required the website to be rebuilt within 2 days, demanding efficiency and precision.

Solution Provided:

1. Website Development & Migration
• Successfully rebuilt the 4-page website on WordPress while keeping the original design intact.
• Used a lightweight and SEO-friendly WordPress theme to enhance performance.
• Implemented fully responsive design, ensuring the website looks great on all devices.
2. UX & Performance Optimization
• Improved website speed and optimized on-page SEO for better search rankings.
• Integrated customized page builder tools to allow the client to make future edits easily.
• Ensured all images and content were properly structured for an improved user experience.
3. Functionality & Feature Enhancements
• Enhanced navigation and mobile responsiveness.
• Set up essential WordPress plugins, including security, SEO, and caching tools, to improve overall performance.
• Provided a detailed tutorial on managing and updating the WordPress website independently.

Results & Impact

• Improved Performance – Site speed and responsiveness were significantly enhanced.
• Enhanced User Experience – The website became easier to navigate and more visually appealing.
• Successful Migration – The website was transferred seamlessly from Squarespace to WordPress without any data loss.
• Higher Customization Ability – WordPress provided the client with more flexibility to update and manage the site efficiently.

Client Feedback

Emily was extremely satisfied with the results and appreciated the quick turnaround time. She found the WordPress version of her website to be more flexible, efficient, and user-friendly than Squarespace.

“Once again, Universal Digital Agency exceeded my expectations! They migrated my website to WordPress in just two days while keeping everything intact. The new platform gives me more control, and I love the enhanced performance!”

Conclusion & Key Takeaways

• Seamless Website Migration – Proper planning and execution ensured a smooth transition.
• Enhanced Performance & Flexibility – WordPress provided greater control and efficiency.
• Client Satisfaction Leads to Repeat Business – Delivering quality results strengthened the client’s trust and led to further collaboration.

This successful project demonstrated how efficient website migration and UX improvements can significantly enhance business operations, making WordPress a more powerful alternative to Squarespace for long-term growth.